Donor Journey Mapping

The Journey Map tells the story of your donor’s experience. It identifies the donor’s interactions with your fundraising program, tagged with their goals, expectations and emotions. Donor Journey Maps define what it’s like to be a donor, and assist your teams to visualize the donor’s point of view, and optimize the donor experience. I this webinar you will learn what it is like to be a donor and we will assist you with some basic materials.

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