For a futurefree fromanimal suffering

We help animals, particularly farmed animals, as effectively as possible, by using our decades of experience and the available evidence to increase the impact of our work. We specialise in conducting investigations and corporate campaigns as well as securing legal milestones for animals. Additionally, we focus on sharing our knowledge and skills to build a stronger movement.

Who we are

Bringing animal advocates together

Founded in 2018 by leaders from Poland and Denmark, Anima International connects animal advocates from these countries as well as Lithuania, Norway, Russia, Ukraine, Estonia, Belarus, the United Kingdom and France. Our intention is to make change happen for animals as quickly and effectively as possible and accelerate the progress in countries where animal protection is neglected, such as Ukraine and Russia.

Compassionate

Are we working on the right problem?

Factory farming is an incredibly neglected cause area and leads to extreme suffering. We aim to reduce animal suffering by focusing on where we can have the most impact.

Movement building

Are we making an impact?

We believe that sharing our knowledge and resources creates a stronger and more effective movement, allowing us to reduce animal suffering quicker.

Effective

Are we choosing the right tools?

As a growing organisation we focus our efforts on promising solutions and base our work on empirical data.

Our vision

We envision a world where animals are not treated as products. Where instead of asking how we can use them for the most profit, we ask: how can we live together?

Our work

What we have achieved

Investigations and media campaigns

We expose the cruelty behind farming practices

We have released over 50 investigations in more than 10 countriesAll footage and materials have been used by many organizations around the world

15 UK restaurants withdrew foie gras from their menuafter the publication of an investigation carried out on a Ukrainian foie gras farm

We placed almost 80 billboards, illuminated ads and other ads about broiler farming practicesto amplify the effects of our investigative work

We published 6 investigations documenting the treatment of animals in the fur and fishing industries in Lithuania

We have released 5 undercover investigations on broiler farmswhich has allowed us to highlight the suffering of chickens raised for meat

Capacity building

We invest in international cooperation and knowledge sharing

We organized 3 international animal rights conferencescalled the Conference on Animal Rights in Europe (CARE)

We are active
in 53 coalitions

Open Cages Ukraine organised the first Ukrainian animal rights conferencein 2018

We produced and shared resources and materials with more than 50 organisations

We have delivered over 50 training eventson a national and international level

Welfare improvements

We pressure the industry to withdraw cruel practices in order to reduce animal suffering

Over 300 companies, retailers and restaurants have committed to cage-free policies

15 commitments signed by companies agreeing to higher welfare standards for chickensunder the European Chicken Commitment (ECC)

380 companies have become fur free

The biggest Polish online supermarket Frisco intro-duced the first ECC policyfor broiler chickens before 2026

The first cage-free awareness campaign was launched in Belarus

Policy change

We work with legislators to secure legal milestones to protect animals

7 bills proposed in government

Our UK team helped achieve 100k signatures supporting a ban on the importation of furtriggering a debate in the House of Commons

In 2019, Ukraine held its very first Animal Law conference

Fur farming is banned in Estonia in 2021following the work of several national groups

Lithuanian parliament passed the first reading of the bill to ban fur farming in the country78 politicians voted for, 9 against, 28 abstained

The campaign to establish the office of the Animal Rights Ombudsman was launched in Poland

Plant-based revolution

We invest in plant-based technology and innovation

The Chefs For Change project has engaged 15 internationally celebrated chefsand had a total of 500+ participants

The plant-based campaign ”RoślinnieJemy” has cooperated with 100+ restaurants in Poland

The plant-based campaign ”Zdorovojimo” has so far reached 20 restaurants in Ukraine

One of our biggest Veganmania’s organised till date in Polandpartners with 100+ vendors and gathers 4000+ attendees

700+ companies and restaurants now include more plant-based options thanks to our campaigns

4 Food Innovation Summits have been heldengaging over 500+ companies and 1000 attendees

France launches its first ever 'Assiettes vertes' (Green Plates) label.

Our reach

1.5 million
Social media followers
1.5 billion
Traditional media reach

Room for more funding

With more funding we aim to:

Scale up our highly successful corporate campaigns, such as those pushing for cage-free policies and better broiler chicken standards across Europe and internationally.

Expand our reach of large-scale institutional meat reduction and plant-based campaigns by starting in new countries and gradually rolling out the best adaptations of what we consider the most effective.

Scaling up our free available resources for the benefit of the movement as a whole, by sharing resources in different cultural contexts as well as learning from different approaches and measuring the progress of strategies and campaigns.

Donate

Resource library

Anima International was designed as a hub of knowledge and catalyst for change. We aim to empower people around the world who want to help animals by providing them with the information, resources, advice and inspiration they need to change the world for the better.

Learn how to start an organisation or a specific campaign and download needed materials for free.

Explore

Videos

Webinars

Templates

Press releases

Leaflets

Podcasts

We have launched a toolkit to help animal advocacy groups engage their followers in the EU’s revision of its animal protection policies

January 5, 2022

Good news from Russia: during the pandemic Russians tripled their consumption of plant-based alternatives

October 8, 2021

CARE 2021 – a conference for everyone interested in animal advocacy

August 12, 2021

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Our major supporters

Our Program Officer for Farm Animal Welfare, is excited to support the organisation due to its track record of building a strong grassroots movement and securing cage-free successes in a challenging political environment; his impression of its leadership team; and the organisation’s strategic alignment with our goal to build a stronger farm animal welfare movement in Europe.

The OWA awarded a grant to Anima to support institutional corporate campaigns to improve farm animal welfare. They have successfully secured corporate commitments to reduce the suffering of layer hens from every supermarket and several major manufacturers in Denmark. The timelines for the commitments are among the most competitive we have ever seen, the longest being 2020.