For a future
free from
animal suffering

2019 Top Charity by Animal Charity Evaluators

We help animals, particularly farmed animals, as effectively as possible, by using our decades of experience and the available evidence to increase the impact of our work. We specialise in conducting investigations and corporate campaigns as well as securing legal milestones for animals. Additionally, we focus on sharing our knowledge and skills to build a stronger movement.

Learn more about us

Bringing animal advocates together

Founded in 2018 by leaders from Poland and Denmark, Anima International connects animal advocates from these countries as well as Lithuania, Norway, Russia, Ukraine, Estonia, Belarus and the United Kingdom.

Our intention is to make change happen for animals as quickly and effectively as possible and accelerate the progress in countries where animal protection is neglected, such as Ukraine and Russia.

Are we working on the right problem?

Factory farming is an incredibly neglected cause area and leads to extreme suffering. We aim to reduce animal suffering by focusing on where we can have the most impact.

Are we making an impact?

We believe that sharing our knowledge and resources creates a stronger and more effective movement, allowing us to reduce animal suffering quicker.

Are we choosing the right tools?

As a growing organisation we focus our efforts on promising solutions and base our work on empirical data.

We envision a world where animals are not treated as products. Where instead of asking how we can use them for the most profit, we ask: how can we live together?

What we have achieved

1

Investigations and media campaigns

We expose the cruelty behind farming practices

We have released over 40 investigations in more than 10 countries. All footage and materials have been used by many organizations around the world

poland

We have released several undercover investigations on broiler farms which has allowed us to highlight the suffering of chickens raised for meat

lithuania

We published 3 investigations documenting the treatment of animals in the fur and fishing industries in Lithuania

poland

We placed almost 80 billboards, illuminated ads and other ads about broiler farming practices to amplify the effects of our investigative work

uk

11 UK restaurants withdrew foie gras from their menu after the publication of an investigation carried out on a Ukrainian foie gras farm

2

Capacity building

We invest in international cooperation and knowledge sharing

We organized 2 international animal rights conferences called the Conference on Animal Rights in Europe (CARE)

We are active
in 53 coalitions

ukraine

Open Cages Ukraine organised the first Ukrainian animal rights conference in 2018

russia

Open Cages Russia helped organize the first Russian animal rights conference in 2018

We produced and shared resources and materials with more than 30 organisations

We have delivered over 50 training events on a national and international level

3

Welfare improvements

We pressure the industry to withdraw cruel practices in order to reduce animal suffering

287 companies, retailers and restaurants have commited to cage-free policies

11 commitments signed by companies agreeing to higher welfare standards for chickens under the European Chicken Commitment (ECC)

380 companies have become fur free

poland

The biggest Polish online supermarket Frisco intro-duced the first ECC policy for broiler chickens before 2026

belarus

The first cage-free awareness campaign was launched in Belarus

4

Policy change

We work with legislators to secure legal rights for animals

6 bills proposed in government

uk

Our UK team helped achieve 100k signatures supporting a ban on the importation of fur triggering a debate in the House of Commons

ukraine

In 2019, Ukraine held its very first Animal Law conference

estonia

A bill to ban fur farming was introduced into the Estonian Parliament in 2018

lithuania

The petition for the Parliament to ban fur farming received more than 28,000 signatures making it the third most signed petition on animal issues in Lithuania

poland

The campaign to establish the office of the Animal Rights Ombudsman was launched in Poland

5

Plant-based revolution

We invest in plant-based technology and innovation

Over 60,000 people have taken our Vegan Challenge so far in Poland, Norway, Denmark, Estonia, Lithuania, Russia and Ukraine

679 companies and restaurants now include more plant-based options thanks to our campaigns

Food Innovation Summits have been held in Estonia and Poland engaging over 500 companies and 650 attendees

estonia

The Estonian plant-based campaign ”Taimne Teisipäev” encouraged 53 restaurants to improve their plant-based fare

The Chefs For Change project has engaged 15 internationally celebrated chefs and had a total of 480 participants

lithuania

The plant-based campaign ”auGalybė” has so far worked with 99 restaurants in Lithuania

poland

The plant-based campaign ”RoślinnieJemy” has cooperated with 99 restaurants in Poland

ukraine

The plant-based campaign ”Zdorovojimo” has so far reached 17 restaurants in Ukraine

Our reach

  • 1.5 million

    Social media followers

  • 1.5 billion

    Traditional media reach

BBCThe TimesDaily Main OnlineBBC UkraineDelfiPostimeesTV 2PolitikenDRTVNTelewizja PolskaPolsatTV3Znaj.uaFEMWoman MagazineLRT
BBCThe TimesDaily Main OnlineBBC UkraineDelfiPostimeesTV 2PolitikenDRTVNTelewizja PolskaPolsatTV3Znaj.uaFEMWoman MagazineLRT
BBCThe TimesDaily Main OnlineBBC UkraineDelfiPostimeesTV 2PolitikenDRTVNTelewizja PolskaPolsatTV3Znaj.uaFEMWoman MagazineLRT

Room for more funding

With more funding we aim to:

Publish impact research results for the benefit of the movement as a whole, by replicating studies in different cultural contexts as well as into different approaches in measuring the progress of campaigns.

Scale up our highly successful corporate campaigns, such as those pushing for cage-free policies and better broiler chicken standards across Europe.

Expand our reach of large-scale institutional meat reduction campaigns by starting in new countries and gradually rolling out the best adaptations of what we consider the most effective.

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Resource library

Anima International was designed as a hub of knowledge and catalyst for change. We aim to empower people around the world who want to help animals by providing them with the information, resources, advice and inspiration they need to change the world for the better.

Learn how to start an organisation or a specific campaigns and downlod needed materials for free.

Videos

Webinars

Templates

Press releases

Leaflets

Podcasts

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Our major supporters

Anima International has shown a strong commitment to strategy and to adapting their advocacy based upon new information and developments. Their approach to using their media campaigns as a way to directly support and increase the cost-effectiveness of their other programs seems like a particularly effective tactic. In general, we find Anima International to be an excellent giving opportunity because of their strategic approach and movement building.
Our Program Officer for Farm Animal Welfare, is excited to support the organisation due to its track record of building a strong grassroots movement and securing cage-free successes in a challenging political environment; his impression of its leadership team; and the organisation’s strategic alignment with our goal to build a stronger farm animal welfare movement in Europe.
The OWA awarded a grant to Anima to support institutional corporate campaigns to improve farm animal welfare. They have successfully secured corporate commitments to reduce the suffering of layer hens from every supermarket and several major manufacturers in Denmark. The timelines for the commitments are among the most competitive we have ever seen, the longest being 2020.

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